Engagement Rate

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Ausführliche Definition

Engagement rate is the ratio of meaningful actions — likes, comments, saves, shares — to either follower count or reach. It is the default quality check marketers apply to creator partnerships because follower count is trivial to fake while engagement rate is harder to spoof. Healthy rates vary by platform: Instagram feed posts average 1-3%, TikTok often above 5%, LinkedIn around 2%.

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Beispiele

• — 01A post with 200 interactions on 10,000 followers = 2% engagement rate.
• — 02TikTok engagement rates above 8% indicate strong organic reach.
• — 03Brands cross-reference engagement rate with audience quality before paying creators.
• — 04Shadow-banned accounts show dramatic drops in engagement rate overnight.

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Profi-Tipps

• ☞ 01Calculate engagement against reach, not followers, for a sharper read.
• ☞ 02Saves and shares correlate with revenue more than likes.
• ☞ 03Buying bot likes tanks your engagement rate because reach doesn't follow.
• ☞ 04Influencers above 10% engagement on public metrics are almost always faking.

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Verwandte Begriffe