CPC (Cost Per Click)

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Uitgebreide definitie

CPC is the pricing model for performance campaigns — you only pay when a user acts. It is the right metric to compare when the goal is traffic rather than awareness. Healthy CPCs depend on niche: fashion and beauty run cheap, legal and finance run expensive. Many marketers use CPC benchmarks to decide when to shift budget from organic social toward paid search or back.

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Voorbeelden

• — 01A $0.50 CPC campaign driving 2,000 clicks costs $1,000.
• — 02Google Ads CPC for 'insurance' can exceed $50.
• — 03TikTok Spark Ads often run $0.10-$0.30 CPC for creators.
• — 04Click farms generate fake CPC traffic that looks legitimate in raw reports.

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Pro-tips

• ☞ 01Filter click traffic by session duration — bots bounce instantly.
• ☞ 02Negative keywords cut CPC faster than bid reductions.
• ☞ 03Always pair CPC with conversion rate; cheap clicks that never convert are expensive.
• ☞ 04A sudden CPC drop often signals a change in ad policy, not a win.

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