Conversion Rate

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Definição detalhada

Conversion rate is the honest measure of whether a campaign moved anyone to do something meaningful — buy, sign up, book, subscribe. It is the metric that separates social proof from social revenue. You can calculate it for any funnel stage: from impression to profile visit, from visit to follow, from follow to checkout. Low-quality engagement inflates the numerator and tanks conversion because bots never buy.

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Exemplos

• — 01100 link clicks leading to 3 purchases = 3% conversion rate.
• — 02An Instagram link sticker driving 5% of viewers to a landing page.
• — 03A TikTok bio link turning 2% of profile visits into email signups.
• — 04Paid followers almost never convert — plan around that.

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Dicas profissionais

• ☞ 01Always measure conversion against the same audience size — comparing across reach breaks the math.
• ☞ 02Short, specific CTAs outperform clever ones by 2-3x on most platforms.
• ☞ 03A 1% conversion rate on real traffic beats 5% on bot traffic every time.
• ☞ 04Instrument your landing page with both click and form-submission events.

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